If you have been in business online long enough you would know that without people looking at your offers then you have no business.
Its called internet traffic, but its actually people who are interested in your offers and how they can solve their problems.
But how ever you call it. Without traffic, without people with problems you can solve. Then your going to have a hard time getting your business off the ground.
If you owned a store at the local mall. And you wanted 10,000 people to enter your store. This would cause a real jam.
With that many people your store would not work, people who not be able to move, and most of them would only be there because you have away some discount or money off.
So that brings us to website traffic and only attracting those that are a fit for you business. People with real problems that need to be solved.
When you have people that are super targeted the your store does not fill up with the wrong people, and you only work with quality.