Top 5 Online Marketing Hacks
So… what’s a “hack,” anyway?
Everybody’s using the word “hack” these days. The connotation of “hack” isn’t what it used to be. It used to be something we associated with criminal activity, i.e. hacking into someone’s system to steal valuable information.
Nowadays, though, hack is a word we use to describe a secret, a tip or a technique we use to save time or money.
Top Online Marketing Hack 1: Start With a Blog
Blog content is one of the most frequently overlooked pieces of a well thought-out online marketing plan. If you don’t have a blog yet, it’s time to think about starting one for several reasons:
First, SEO. Any SEO expert worth his salt would tell you that the more pages you have on your website, the greater your chances will be at being indexed by search engines for the search terms that are most relevant to your business.
Of course, it should follow that the more blog content you publish on your website, the greater SEO benefit you will experience… right?
Well, not necessarily. Unfortunately for many business owners, not all blog content is created equal. You need the right kind of blog content. The kind that is optimized for the right keywords, as well as for the right demographic.
The second reason you need a blog is that it can bring targeted traffic to your site by providing readers with valuable and interesting information that they might be searching for (or be interested in if they happened to see it on social media or elsewhere).
It’s quite likely that your target demographic is searching online for the types of products and services that you offer. The right kind of blog content (and lots of it!) will give you your greatest chance of showing up as the answer to the question that they are asking or the problem they’re experiencing.
The kind of leads that come to you through these kinds of searches are highly qualified and in many cases, ready to make purchasing decisions.
All of the benefits of blogging for business are too numerous to mention here, but let it suffice to say that a robust company blog is an excellent investment.
Top Online Marketing Hack 2: Curate Content for Social Media
Many business owners make the mistake of thinking that social media is just another place to broadcast information about their own products and services. While there is a place for this kind of promotion, it should make up a very small portion of the content that you publish on your social media accounts.
In order to build a loyal following on social media, you need to be considered a consistent source of high-quality content from a variety of sources that either informs, entertains, inspires or helps your followers whenever they see it. Ideally the content you will curate and share should meet more than one (if not all) of those criteria.
How do you come up with all that content? You don’t need to (nor should you) do it all yourself. That’s where the curation comes in. It might take some time and research, but you need to find other companies and social media users who are sharing quality content in your niche.
Once you find them, you can re-share the things that they’ve shared and benefit from all the work they’ve put in to creating or finding that great content.
You might think that this will be counterproductive to your efforts to promote your own business, but that’s not the case. On the contrary, it will give potential readers, viewers and customers a reason to give your business a second look as their interests are piqued by the content you share.
An easy way to organize your curation efforts is to have a service like IFTTT pull content from a variety of sources and feed that content to a spreadsheet for your review. That way you only have to visit one webpage to find all the content you’ll need for the coming weeks or months.
Top Online Marketing Hack 3: Make Your CTA Painfully Obvious
Before you begin implementing any type of content marketing strategy for your company, the most important thing you need to decide is what you want your website visitors to do while they are there.
This could be up to three things, but is most effective when it’s just one thing.
Say, for instance, you wanted your readers to subscribe to your blog after they read one post. You might think that including an opt-in form in your blog’s sidebar would be sufficient to get them to take that desired next action… but this is not the case.
Because we are consuming information faster than ever before, we are all the more likely to ignore the more subtle marketing messages we might encounter online.
That’s why it’s so important that bloggers and business owners include a clear call to action as frequently as possible while still feeling natural and logical within the content.
Top Online Marketing Hack 4: Use Video
Think you don’t have time/can’t afford to incorporate video into your online marketing strategy?
YouTube is, in my opinion, the best kept secret in the online marketing world. Okay, so it’s not really a secret, but it might as well be for the percentage of businesses who are taking advantage of it now!
Having an active, engaging, SEO optimized YouTube channel is one of the very best, most affordable, most effective ways to market your business online.
Because the right kind of video could bring qualified leads to your website for months and even YEARS to come.
YouTube isn’t just for cat videos and home movies anymore, people! People search on YouTube now for the answers to ALL KINDS of questions, and they’re ready to make purchases when they find them! Not only that, but YouTube videos are more likely to rank near the top of Google searches than your average blog post, so the SEO benefits can work in your favor whether the search happens within YouTube or not.
Creating video isn’t as complicated as it sounds. You don’t need a fancy studio. You can make these yourself– even with a smart phone!
Top Online Marketing Hack 5: Create an “Email Marketing Machine”
Of course, once you bring traffic to your site, you’ve only got one piece of the puzzle. You need to have a system in place for handling those leads when they come in.
Everybody’s always saying “the money’s in the list” (the email list, that is), and they’re not wrong.
But the mistake that most marketers make is in thinking that grabbing their customers’ email addresses is enough. It’s only the beginning!
Did you know it takes an average of 5 emails to get a purchase from someone who’s already interested in a product or service?
Do you currently have a series of at least 5 highly effective sales emails ready to automatically go out to your new subscribers?
You need to make sure that you have a killer marketing infrastructure built and ready to receive and nurture new leads, or you might as well be throwing those precious email addresses in the garbage. Don’t do it!
And no, I’m not talking about sending an auto-generated RSS email to your email list every time one of your new blog posts goes live. I’m talking about implemented a tried, tested, DYNAMITE series of engaging emails with a powerful sales messages that turns warm leads into piping hot ones!
Key Online Marketing Takeaway
Marketing your business online can be incredibly effective if you do it wisely.
With so many options and “experts” out there, it’s hard to know where to focus your energy and resources– that’s why it’s so important to have a great team to help you make sure you’re getting the highest possible ROI from your web marketing efforts